Just health insurance.
No distractions.

We advise, promote and tailor WPA's personal and business healthcare policies to our clients' exact needs.

Our commitment to excellence

The Healthcare Practice is a wholly owned subsidiary of WPA, authorised and regulated by the Financial Conduct Authority. We only advise on WPA's products and services, which provide access to the sort of healthcare that we want for ourselves and our families.

We hold ourselves to the highest professional standards. We are established members of the British Franchise Association, adhering to its Code of Ethics. All our Healthcare Partners hold, or are studying towards, the Chartered Insurance Institute (CII) Certificate in Insurance. So our clients can be confident they are working with qualified and professional advisors.

Our reputation is everything to us. Something we absolutely will not compromise on. So we are very selective of who becomes a Healthcare Partner. Individuals must have the right personality, integrity, and aptitude to take responsibility for a business that has a brand our clients trust. Through their franchise, our Healthcare Partners are responsible for a geographical Practice area. Working within our established and proven framework to advise, promote and tailor WPA's personal and business healthcare plans to our clients' exact needs. In return for the investment and commitment our Partners make in their Practice, we offer unrivalled training, marketing, and support.

With around 80 Healthcare Partners across the UK, we are active members of our local communities and professional networks. For us, it's about knowing and understanding our clients. What they want and need, and may require in the future. It's about investing in a relationship which lasts a lifetime.

Honesty • Integrity • Professionalism
Our culture.

We focus on the service we provide our clients. We're all trained first and foremost to listen and ask questions, so we truly understand the needs of our clients.
To give the best advice. To never rush. To always act in the client's best interest.


We always give honest and truthful advice - which is why our clients trust us.


Our strong moral principles and values guide all our actions - we put looking after our clients at the forefront of everything we do.


We hold ourselves to the highest professional standards and skills - all of our Healthcare Partners hold, or are studying towards, the Chartered Insurance Institute (CII) Certificate in Insurance.

Our standards are exceptionally high, and others agree.

On an annual basis the WPA Group is independently audited by the BSI certification body for the following internationally recognised standards:

BSI ISO logo

Information Security Management ISO/IEC 27001:2013

We take the security of our clients' information very seriously. WPA was one of the first UK insurance companies to achieve the internationally recognised Information Security Management standard. We do everything possible to protect sensitive information from unauthorised access.

Business Continuity Management ISO 22301:2012

We work hard to protect our clients at all times. So even if something unexpected happens to us, like a fire, we can still continue to operate as usual. We are proud to have achieved full accreditation for Business Continuity Management, meaning our clients can always rely on us no matter what might happen.

Quality Management ISO 9001:2015

We keep our standards of service extremely high by continually and critically reviewing what we do. We provide the highest levels of customer service and are independently certified as meeting the standards for Quality Management Systems on a group-wide basis.

Environmental Management ISO 14001:2015

We invest in systems and services to reduce waste of our natural resources. The paper we use is made up of fibre sourced from well-managed forests, independently certified according to the rules of the Forest Stewardship Council. We have been awarded the Environmental Management standard - one of the highest benchmarks in environmental management and best practice.

What next?

Become a Healthcare Partner

If you think you've got what it takes to be a Healthcare Partner, then we'd love to hear from you.