The Healthcare Practice

Health insurance can be confusing, but we think it should be simple.
Join us to provide your local community with access to the sort of healthcare that we want for ourselves and our families.

Who becomes a Healthcare Practice Partner?

We look for aspiring individuals who are willing to work hard. Someone who shares our values and has a commitment to excellence. We follow a rigorous selection process to maintain our exceptionally high standards and select the right people. Based from home, and with no need for stock or staff, you will generate new opportunities within your area through networking, contacts, and introducers.


Our Healthcare Partners have had many varied careers before joining the Healthcare Practice, but they are all superb communicators who share a passion for excellence.


Far more important than sales experience, is having the right personality, dedication, and aptitude to take responsibility for a business that has a brand our clients trust.

Personal skills

We're always looking for people with integrity, ambition and an entrepreneurial spirit who want to become part of a business which continues to revolutionise personal and business healthcare in the UK.

Success together

It's about placing a Practice in the capable hands of an individual who shares our values and working collaboratively together to grow and succeed.

Just health insurance. No distractions.

The Healthcare Practice is a wholly owned subsidiary of the insurer, Western Provident Association Limited, authorised and regulated by the Financial Conduct Authority.
We only advise on WPA's products and services, which provide access to the sort of healthcare that we want for ourselves and our families.
Because we're good at it, that's all we do. Just health insurance. No distractions.

Why invest in a Healthcare Practice franchise?

For those with the passion and determination to run your own business, taking on a franchise makes perfect sense. Operating within a proven model reduces the level of risk while giving you the flexibility to build a long-term, sustainable business with you in control. With around 80 Healthcare Partners across the UK and established membership of the British Franchise Association, we know how to support the people who buy into our business.

You will be the face of the Healthcare Practice within your local community. A person with integrity, who exemplifies our exceptionally high professional standards. Meeting with new and existing clients, you will advise, promote and tailor WPA policies to their exact needs. A unique advantage over other private medical insurers who rarely encounter their customers face to face.

Ross Le Jeune photo

Ross Le Jeune

Senior Partner

My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it's been the best decision that I've made.

David Rollock photo

David Rollock

Healthcare Partner

Meeting existing Partners who were open and honest with me, confirmed my interest in the Healthcare Practice opportunity. Visiting the Healthcare Practice and seeing the professional teams and sophisticated systems behind the scenes, convinced me I was making the right choice.

Lorna Smith photo

Lorna Smith

Senior Partner

The best thing about being a Healthcare Partner is running my own business and being responsible for my actions, but knowing that I have the support and back up of an expert professional network behind me.

Your Practice launch package

We believe our success starts with yours. A unique launch package, together with world-class training and support, will give you and your business the best possible start.

£15,000 Guaranteed Fee Scheme

If you take on a new Healthcare Practice with no existing client base, you will be eligible for the Guaranteed Fee Scheme. The fund is designed to assist you throughout the challenging first two years of your business. Forward loaded, the capital is released incrementally to ensure your business gets off to the best start.

£3,000 marketing budget

A marketing budget to promote your Healthcare Practice. Typically our Healthcare Partners see the greatest return on investment from hosting networking events, purchasing targeted data, attending exhibitions and undertaking marketing campaigns.

Enhanced remuneration

You will receive enhanced fees on individual healthcare policies sold within the first two years of your business.

Mentor for two years

One of our Senior Healthcare Partners will become your mentor for two years. Calling on their experience to guide you during the formative years of your new business. Your mentor will be local to you, so they can be on-hand whenever you need them.

Innovative technology

We are widely recognised as leaders of technological innovation within our industry. You will benefit from access to sophisticated systems and cutting-edge solutions, including a bespoke CRM platform.

CII membership

As a business committed to professionalism, you will need to study for the Chartered Insurance Institute (CII) Certificate in Insurance. We will pay for your examination, along with ongoing membership to the CII.

Your investment

As part of the WPA Group, a not-for-profit organisation, we don't seek to make a profit from the sale of Healthcare Practices.
This approach is reflected in the low investment fee to become a Healthcare Partner.
There are no monthly management service fees to pay and no cost to renew your Practice.

A one
off investment

£9,200 (inclusive of VAT).

A 5 year
business plan

To help you realise your ambitions.

A returnable
fidelity bond

£2,500 - your commitment to the Consumer Duty.

Drive and

Vital elements to making your business succeed.

Frequently Asked Questions

How can we help? Becoming a franchisee is easier than you may think. Choose a topic to find out more.

What are the monthly service fees?
How quickly can I become a Healthcare Partner?
Am I allowed to sell policies outside of my allocated Practice area?
Do I have to pay for training?
Am I eligible for the the £3,000 marketing fund and the Guaranteed Fee Scheme?
Do I need to hold any formal qualifications to become a Healthcare Partner?
Can I own more than one Healthcare Practice area?
Will I be able to sell my business in the future?

Learn more about becoming a Healthcare Partner


The details that you provide will be processed in accordance with our privacy policy

Available Healthcare Practices

List of vacant and established practices for sale is not exhaustive, please contact us for a full list of available areas.

Visit us

Join us for an informal half day at our Head Office. A great chance to get to know each other a little better, and to find out why you think you'd be a good fit with us. You'll get to see how we work, learn more about the opportunity and have the chance to ask plenty of questions.

If you have any questions about becoming a Healthcare Partner, get in touch with our Support Team

Healthcare Practice Support