The WPA Healthcare Practice

Health insurance can be confusing, but we think it should be simple. As a franchise-based organisation, our network of Healthcare Partners are the local face of WPA in their community.

Why become a Healthcare Practice Partner?

We look for aspiring individuals who are willing to work hard. Someone who shares our values and has a commitment to excellence. We follow a rigorous selection process to maintain our exceptionally high standards and select the right people. Based from home, and with no need for stock or staff, you will generate new opportunities within your area through networking, contacts, and introducers.


Our Healthcare Partners have had many varied careers before joining the Healthcare Practice, but they are all superb communicators who share a passion for excellence.


Far more important than sales experience, is having the right personality, dedication, and aptitude to take responsibility for a business that has a brand our clients trust.

Personal skills

We're always looking for people with integrity, ambition and an entrepreneurial spirit who want to become part of a business which continues to revolutionise personal and business healthcare in the UK.

Healthy rewards

In your first year it's reasonable to expect earnings of £50,000, with average annual earnings across the Healthcare Practice of £123,000.

Just health insurance. No distractions.

The Healthcare Practice is a wholly owned subsidiary of the insurer, Western Provident Association Limited, authorised and regulated by the Financial Conduct Authority (FCA). We only advise on WPA's products and services, which provide access to the sort of healthcare that we want for ourselves and our families. Just health insurance. No distractions.

Why invest in a Healthcare Practice franchise?

If you have the passion and determination to run your own business, taking on a franchise makes perfect sense.

With a well-established network of Healthcare Partners across the UK we know how to support the people who buy into our business. Operating within a proven model reduces the level of risk while giving you the flexibility to build a long-term, sustainable business.

You will be the face of the Healthcare Practice within your local community. A person with integrity, who exemplifies our exceptionally high professional standards. Meeting with new and existing customers, you will advise, promote and tailor WPA's policies to their exact needs - a unique advantage over other private medical insurers who rarely encounter their customers face to face.

Ross Le Jeune photo

Ross Le Jeune

Senior Partner

My advice for anyone looking to become a Healthcare Partner is just do it! If there is a practice available near you then absolutely go for it. The training, the support, the help, the advice - it's been the best decision that I've made.

David Rollock photo

David Rollock

Healthcare Partner

Meeting existing Partners who were open and honest with me, confirmed my interest in the Healthcare Practice opportunity. Visiting the Healthcare Practice and seeing the professional teams and sophisticated systems behind the scenes, convinced me I was making the right choice.

Lorna Smith photo

Lorna Smith

Senior Partner

The best thing about being a Healthcare Partner is running my own business and being responsible for my actions, but knowing that I have the support and back up of an expert professional network behind me.

Our success starts with yours

A unique Launch Package is included within your investment fee, aimed at giving you and your business the best possible start.

£33,000 Guaranteed Fee Scheme

If you take on a new Healthcare Practice with no existing client base, you will be eligible for the Guaranteed Fee Scheme. The fund is designed to assist you throughout the challenging first two years of your business. You will receive £22,000 in your first year and £11,000 in your second year, subject to reaching the business plan targets.

£3,000 marketing budget

Aimed at helping you raise your profile within your territory. Typically, Partners see the greatest return on investment from hosting networking events, purchasing targeted data, attending exhibitions and undertaking marketing campaigns.

Quarterly incentive

You will have the opportunity to qualify for a quarterly bonus based on your sales and the performance of your business.

Mentor for two years

One of our Senior Healthcare Partners will become your mentor for two years. Calling on their experience to guide you during the formative years of your new business. Your mentor will be local to you, so they can be on-hand whenever you need them.

Innovative technology

We're widely recognised as leaders of technological innovation within our industry. You will benefit from access to sophisticated systems and cutting-edge solutions, including a bespoke CRM platform.

CII membership

As a business committed to professionalism, you will need to study for the Chartered Insurance Institute (CII) Certificate in Insurance. We will pay for your examination, along with ongoing membership to the CII.

Your investment

As part of the WPA Group, a not-for-profit organisation, we don't seek to make a profit from the sale of Healthcare Practices. This approach is reflected in the low investment fee to become a Healthcare Partner. There are no monthly management service fees to pay and no cost to renew your Practice.

A one off investment

£10,000 (inclusive of VAT). Payment plans are available for the franchise fee.

A 3 year business plan

To help you realise your ambitions.

A returnable fidelity bond

£2,500 - your commitment to customer service excellence (Consumer Duty).

Drive and ambition

Vital elements to making your business succeed.

Frequently Asked Questions

How can we help? Becoming a franchisee is easier than you may think. Choose a topic to find out more.

What are the monthly service fees?
How quickly can I become a Healthcare Partner?
Am I allowed to sell policies outside of my allocated Practice area?
Do I have to pay for training?
Am I eligible for the £3,000 marketing fund and the Guaranteed Fee Scheme?
Do I need to hold any formal qualifications to become a Healthcare Partner?
Can I own more than one Healthcare Practice area?
Will I be able to sell my business in the future?

Ready to find out more?

Join us for an informal half day at our Head Office. A great chance to get to know each other a little better.
You'll get to see how we work, learn more about the opportunity and have the chance to ask plenty of questions.

Alternatively, just call or email us and we will be happy to talk you through the franchise and answer any questions you may have.

Give our support team a call on:

01823 625120

Monday to Friday: 9am - 5pm

Landline calls cost standard UK rate. Calls from mobiles vary.